Organizational change: Shifting communication culture from real time spoken to async, writing-based.

The current tensions between knowledge organizations their thought worker staffs over office presence didn’t start with the social distancing public health measures taken in response to the 2020 viral pandemic. They began decades earlier in the 1980s and 1990s with the widespread adoption of personal desktop – and later laptop – computers.

Those tools gave desk workers what Apple founder Steve Jobs called a “bicycle for our minds.” That freed them from relying on handwritten memos that were typed up and later, word processed. Memos, projects, financial documents, project and plans could now be created independently.

Then in the following decade came the mass market Internet. It effectively created bicycle lanes for all those new bicycles and personal communication devices like mobile phones and a decade later, smartphones.

Those bicycle lanes allow information to be created, collected, analyzed and decisions based upon it wherever a thought worker could “pedal” their devices. The paved concrete and asphalt motor vehicle lanes that once physically transported workers to centralized, commute in offices were no longer needed. Even meetings can be conducted without being seated around the traditional conference table.

For knowledge organizations, this is an enormous shift requiring adjustment. That transition from the pre-early 1980s office hasn’t been an easy one. That’s why organizations only gradually implemented it over four decades until the pandemic’s public health measures forced their hand.

That forcing function is generating the pushback we are seeing presently in the form of “return to office” mandates requiring everyone to commute into the office five days a week. But it goes against the longer-term trend wrought by the rapid advances in information and communications technology. They’ve come so fast — and to a head in 2020 – that organizations are undergoing what futurist Alvin Toffler termed “future shock” in his 1970 book of the same name.

Perhaps the most critical adjustment knowledge organizations must navigate on the bicycle lanes lies in their communication culture. In earlier decades when everyone gathered in centralized commuter offices, the communications culture was largely spoken more than written. Hence, lots of meetings. That supports a mindset that knowledge work requires co location so people can speak to one other face to face real time, whether in meeting rooms or passing by another’s desk on the way to the restroom or break room.

The spoken communication culture remained in place as organizations shifted meetings to videoconferences during the pandemic, leading to “Zoom fatigue” from hours of back-to-back online meetings. Here, the bicycles operated like their analog counterparts like when used by children to meet up in real time at a friend’s house.

But that’s not the best use of the digital bicycles and bike lanes. It’s using them like analog devices and not the digital ones they are, facilitating written and asynchronous communication. One company has outlined a communications framework that could serve as a framework knowledge organizations can use and modify as needed.

This is not to say real time spoken communication isn’t valuable. It certainly is and honors our human nature as social beings. However, it must be intentionally organized and conducted and not the default mode as it was in the pre-digital era.

Knowledge organizations suffer “future shock”

In 1970, futurist Alvin Toffler coined term “future shock.” It occurs when the future arrives too quickly for people and organizations to adapt to it. Consequently, they get out of sync with the onrushing change in their environments, leading to maladaptive behaviors such as:

 • Crisis-Driven Decision-Making – Reactive rather than proactive approaches to industry disruption (e.g., panic layoffs, rushed technology investments).

• Over-Centralization & Micromanagement – Leadership tightens control in response to perceived chaos, stifling innovation.

• Resistance to virtual work — A rigid preference for traditional centralized commuter office-based operations, despite clear benefits of decentralization.

• Internal Conflict & Cultural Breakdown – Generational clashes between leadership and younger, more digitally native employees.

Two related major forces of change are affecting knowledge organizations. Both have been building over the past five decades or so and have reached critical inflection points in the past few years, accelerated by public health measures taken in response to the 2020 pandemic.

The first is advances in information and communications technology (ICT) that has decentralized knowledge work out of commute-in offices in metro areas. Microcomputers and personal communication devices like smartphones allow knowledge work – researching, reviewing, analyzing and communicating information to arrive at decisions on how to use it – to be done most anywhere. Beforehand, that required dedicated office space and meeting rooms — and staff to commute to and from them.

The second is housing costs and transportation systems in metro areas. Housing tends to cost more nearer to their centers, increasing demand for more affordable, lower cost housing more distant from them. That in turn boosts demand on transportation systems that could in earlier decades enable knowledge workers to rapidly commute from homes located far from centralized commuter offices but no longer have adequate capacity to do so.

Knowledge organizations can overcome future shock, build resilience and adjust to change that shows no sign of slowing down. This requires them to assess and examine the evidence supporting how they conceptualize how their work is done, how their value proposition and strategic advantages are created and the best means to sustain them.

It takes courage to challenge long held assumptions and thinking. This isn’t an easy task for many knowledge organizations since for many, their foundations are built on a pre-digital era where ICT played a far less prominent role. But the benefits are many, allowing them reduce internal tensions and move forward more confidently and with greater capacity to adapt to the changing world of knowledge work. Help is available.